Fly for the Kids
Fly for the Kids was a fundraising campaign with an ambitious goal, to raise $4.5 million towards world-class advanced therapies at Royal Children's Hospital that transform the lives of children with rare and complex conditions. The campaign exceeded its fundraising target and reached a substantial audience, covered by all major news outlets in Australia. Responsible for: Art direction, design and layout, conceptual stages to finished art, image retouching, custom drawn logos and typefaces, illustrations, and complete roll-out of all digital and print assets.